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Loop X

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Loop X

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Loop X

Loop X

The 17 global sustainability goals by creating a circular system linking sustainable products, transparency on origins, and activism through donations or local participation.

Loop X

The 17 global sustainability goals by creating a circular system linking sustainable products, transparency on origins, and activism through donations or local participation.

Loop X

The 17 global sustainability goals by creating a circular system linking sustainable products, transparency on origins, and activism through donations or local participation.

Reaserching

UX research

UI design

Task flows & user flows

Prototyping

4 weeks

Website

Mobile

Loop X creates a complete cycle of sustainability through sustainable products, accurate information and participation in donations or local projects. We aim to create a cleaner planet by promoting fair working conditions and the use of renewable resources.

Reaserching

UX research

UI design

Task flows & user flows

Prototyping

4 weeks

Website

Mobile

Loop X creates a complete cycle of sustainability through sustainable products, accurate information and participation in donations or local projects. We aim to create a cleaner planet by promoting fair working conditions and the use of renewable resources.

Reaserching

UX research

UI design

Task flows & user flows

Prototyping

4 weeks

Website

Mobile

Loop X creates a complete cycle of sustainability through sustainable products, accurate information and participation in donations or local projects. We aim to create a cleaner planet by promoting fair working conditions and the use of renewable resources.

Primary Problem

Primary Problem

Primary Problem

The aim is to raise awareness of the global problem of plastic pollution in the oceans, which poses a threat to marine biodiversity and human health, and at the same time to communicate that sustainable clothing is the future. Objective: To offer a sustainable product, produce sustainably and raise awareness about pollution and the problem.

The aim is to raise awareness of the global problem of plastic pollution in the oceans, which poses a threat to marine biodiversity and human health, and at the same time to communicate that sustainable clothing is the future. Objective: To offer a sustainable product, produce sustainably and raise awareness about pollution and the problem.

The aim is to raise awareness of the global problem of plastic pollution in the oceans, which poses a threat to marine biodiversity and human health, and at the same time to communicate that sustainable clothing is the future. Objective: To offer a sustainable product, produce sustainably and raise awareness about pollution and the problem.

Who & What

Who & What

Who & What

Our target group are environmentally conscious consumers who value sustainable products and want to make an active contribution to environmental protection, especially those who attach great importance to the combination of design, functionality and sustainability.

Our target group are environmentally conscious consumers who value sustainable products and want to make an active contribution to environmental protection, especially those who attach great importance to the combination of design, functionality and sustainability.

Our target group are environmentally conscious consumers who value sustainable products and want to make an active contribution to environmental protection, especially those who attach great importance to the combination of design, functionality and sustainability.

Challenges

Challenges

Challenges

Loop X - Information at Your Fingertips

Up-to-date news on sustainability is provided, creating a complete loop from sustainable products and accurate origin details to voluntary activities such as donations or participation in local projects.

Eliminating misinformation

Transparency is ensured by eliminating misleading information, such as greenwashing, and establishing innovative standards to protect consumers.

Unique design & branding

Content is organised for easy access and designed with the target audience in mind, emphasising originality and avoiding imitation.

Research

Research

Research

Dilan Sideropoulos (32)

Dilan Sideropoulos (32)

Management Consultant

Management Consultant

Düsselrorf

Düsselrorf

Dilan is a committed consumer who wants to integrate sustainability into her everyday life without compromising on quality or ease of use. She is looking for a platform that offers her not only the best sustainable products, but also clear, well-researched information and a supportive community. With her willingness to spend more on sustainability, Dilan is exactly the target audience that is actively contributing to a more sustainable future.

"Sustainability should benefit the environment while fitting into my busy life, with clear information, honest products and a supportive community being essential."

- Dilan Sideropoulos -

Goal

Goal

Goal

1 Reliable sustainability

1 Reliable sustainability

1 Reliable sustainability

Continuously seeks thorough and trustworthy insights into sustainability practices and developments.

Continuously seeks thorough and trustworthy insights into sustainability practices and developments.

Continuously seeks thorough and trustworthy insights into sustainability practices and developments.

2 Willing to Pay More for Durable, High-Value Sustainable Products

2 Willing to Pay More for Durable, High-Value Sustainable Products

2 Willing to Pay More for Durable, High-Value Sustainable Products

Open to investing in sustainable products, provided they offer lasting quality and value for money.

Open to investing in sustainable products, provided they offer lasting quality and value for money.

Open to investing in sustainable products, provided they offer lasting quality and value for money.

3 Eco-conscious parenting and sustainable products for the family

3 Eco-conscious parenting and sustainable products for the family

3 Eco-conscious parenting and sustainable products for the family

Ensuring her children grow up in an eco-conscious environment with healthy, sustainable products for the family is a priority.

Ensuring her children grow up in an eco-conscious environment with healthy, sustainable products for the family is a priority.

Ensuring her children grow up in an eco-conscious environment with healthy, sustainable products for the family is a priority.

4 Reducing our footprint through sustainable choices

4 Reducing our footprint through sustainable choices

4 Reducing our footprint through sustainable choices

Actively seeking eco-friendly options in daily life to minimize her impact on the environment.

Actively seeking eco-friendly options in daily life to minimize her impact on the environment.

Actively seeking eco-friendly options in daily life to minimize her impact on the environment.

Pain Point

Pain Point

Pain Point

Quick and engaging sustainability insights

As a working mother, Dilan often has little time to focus on sustainability issues. So she wants quick, well-prepared information and exciting content that is easy to consume.

As a working mother, Dilan often has little time to focus on sustainability issues. So she wants quick, well-prepared information and exciting content that is easy to consume.

As a working mother, Dilan often has little time to focus on sustainability issues. So she wants quick, well-prepared information and exciting content that is easy to consume.

Simplifying sustainability

Although she believes sustainability is very important, Dilan sometimes finds it too complex and would like to see it explained in a simple, yet profound way.

Although she believes sustainability is very important, Dilan sometimes finds it too complex and would like to see it explained in a simple, yet profound way.

Although she believes sustainability is very important, Dilan sometimes finds it too complex and would like to see it explained in a simple, yet profound way.

The need for transparency in sustainability

The need for transparency in sustainability

She finds it difficult to distinguish truly sustainable products from those that only appear to be sustainable. Transparency and clear guidelines are therefore particularly important to her.

She finds it difficult to distinguish truly sustainable products from those that only appear to be sustainable. Transparency and clear guidelines are therefore particularly important to her.

She finds it difficult to distinguish truly sustainable products from those that only appear to be sustainable. Transparency and clear guidelines are therefore particularly important to her.

Prototype

Prototype

Prototype

Landing Page

Shop

Libruary

Take Action

Design

Design

Design

Stylescape

Typo

Colour

Icon

Stylescape

Typo

Colour

Icon

Stylescape

Typo

Colour

Icon

Stylescape

Typo

Colour

Icon

Stylescape

Typo

Colour

Icon

Reflection

User needs and loop X

During the user story development phase, we conducted a survey with 42 participants. Through this survey we identified blind spots and made efforts to clarify user needs. We were also able to carry out usability testing, but did not have enough time to prepare for A/B testing. Furthermore, although the content categories were separated, there may have been an optimal way to construct them to allow for smooth circulation (LOOP).

During the user story development phase, we conducted a survey with 42 participants. Through this survey we identified blind spots and made efforts to clarify user needs. We were also able to carry out usability testing, but did not have enough time to prepare for A/B testing. Furthermore, although the content categories were separated, there may have been an optimal way to construct them to allow for smooth circulation (LOOP).

During the user story development phase, we conducted a survey with 42 participants. Through this survey we identified blind spots and made efforts to clarify user needs. We were also able to carry out usability testing, but did not have enough time to prepare for A/B testing. Furthermore, although the content categories were separated, there may have been an optimal way to construct them to allow for smooth circulation (LOOP).

Improvement : What is needed is a web platform that helps users to clearly understand the 'loop' involving the environment, people and the product.

Interactive with variables

Interactive with variables

In this project I learnt about using variables to create interactive elements, specifically developing an interactive checkbox. This allowed me to explore how variables can increase user engagement and responsiveness within the design.

In this project I learnt about using variables to create interactive elements, specifically developing an interactive checkbox. This allowed me to explore how variables can increase user engagement and responsiveness within the design.

In this project I learnt about using variables to create interactive elements, specifically developing an interactive checkbox. This allowed me to explore how variables can increase user engagement and responsiveness within the design.

The importance of teamwork

This project was carried out by a team of three, with clearly defined roles that allowed us to maximise each other's strengths and cover any weaknesses, creating a well-balanced team. In our pre-work meetings, we listened to each other's opinions, progress and ideas, fostering open communication to improve the content and enable us to work towards a common goal. These four weeks helped us to truly appreciate the importance of teamwork.

This project was carried out by a team of three, with clearly defined roles that allowed us to maximise each other's strengths and cover any weaknesses, creating a well-balanced team. In our pre-work meetings, we listened to each other's opinions, progress and ideas, fostering open communication to improve the content and enable us to work towards a common goal. These four weeks helped us to truly appreciate the importance of teamwork.

This project was carried out by a team of three, with clearly defined roles that allowed us to maximise each other's strengths and cover any weaknesses, creating a well-balanced team. In our pre-work meetings, we listened to each other's opinions, progress and ideas, fostering open communication to improve the content and enable us to work towards a common goal. These four weeks helped us to truly appreciate the importance of teamwork.

Potential for further expansion

Personalisation: By providing features that allow users to view their favourite articles, shares, purchase history and action archives, we can better meet individual needs.

Multilingual support: By operating globally, we aim to help more people recognise causality and encourage mutual support.

  • WIR VERKAUFEN EIN GUTES GEFÜHL UND NICHT UNSERE SEELE*

  • WIR VERKAUFEN EIN GUTES GEFÜHL UND NICHT UNSERE SEELE*

  • WIR VERKAUFEN EIN GUTES GEFÜHL UND NICHT UNSERE SEELE*

Let’s keep in touch!

y-shiroi@pm.me

Copyright 2024 by YUKI SHIROI

Let’s keep in touch!

y-shiroi@pm.me

Copyright 2024 by YUKI SHIROI

Let’s keep in touch!

y-shiroi@pm.me

Copyright 2024 by YUKI SHIROI